Last summer I had a client approach me about building a WordPress website for a new product launch. They were in the beginning stages of launching on Kickstarter and Indie GoGo. I recommended a simple 1-page WP theme to give a quick, concise overview of the product and the team behind it. After some research the Zerif theme was one of the top recommendations. After installing the lite version I found many features I needed access to were not available so I purchased the Pro version of Zerif from ThemeIsle. ...
Read MoreBLOG
LinkedIn Pulse: The Publishing Platform You Can’t Afford To Ignore
You’ve likely read about publishing on LinkedIn Pulse and perhaps wondered why would you want to write a piece of content to share with your connections. Maybe you think you’re “just a writer” or business owner, or you simply “don’t do social media.” But truth be told, LinkedIn Pulse is one of the best sources of authoritative content on the web available and offers a free publishing and distribution platform to assist you with your digital marketing. As a highly visible media channel, it also offers a way to showcase ...
Read MoreStop Ignoring Local Search
Your Business Needs Local SEO Google as we know releases hundreds of updates every year and nothing is ever certain. I like to think of it as comparing it to how often we change our clothes before making a final decision. While many of us will predict what Google will release next, it almost never matches up in my opinion. Sometimes these changes can be detrimental to our businesses while others are minor changes. One thing you can count on every year is changes to the local search algorithm. This ...
Read MoreWordPress Powered Blogging 101
WordPress for Blogging, No Comparison Needed New bloggers are always faced with a decision on what platform to use. While many will use 1, others try multiple platforms simultaneously. For simplicity I favor the choosing 1 platform and then making changes if you change your mind later. On a personal note I have always favored WordPress for a variety of reasons. Some may not be aware but there are two separate platforms for WordPress. Each platform has pros and cons associated with them and my goal here is to help ...
Read More
